Based out of Austin, Texas, Sips by is a subscription service leveraging user-inputted data to give customers a personalized tea discovery box monthly.
Brand Decks
Role: Marketing Intern
As a new intern, I was very interested in understanding the data behind Sips by's marketing decisions. To hone my analytics skills, I tracked and gathered data (social mentions, post metrics, etc.) on Sips by and their tea brand partners in order to create end-of-quarter brand decks for each partner. Below are pages of a brand deck that I worked on.
Brand Page Wireframes
I expressed my interest in learning more about UI/UX design during the second month of my internship. Because of my understanding of Sips by's tea brand partner program from my earlier projects, I decided to create wireframes of e-commerce micro-sites for each partner as my first UI/UX endeavor. I researched similar companies in the subscription service space for design and functionality inspiration. I also created a functionality spreadsheet for the engineering team that outlined every function on my wireframes.
WEBSITE LO-FI WIREFRAMES
Brand Editorial Page
FUNCTIONALITY SPREADSHEET
